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Name Provider Purpose Expiry _ga Google Used to distinguish users. 2 years _gid Google Used to distinguish users. 24 hours _gat Google Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_. 1 minute AMP_TOKEN Google Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. 30 seconds to 1 year _gac_<property-id> Google Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. 90 days __utma Google Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update __utmt Google Used to throttle request rate. 10 minutes __utmb Google Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. 30 mins from set/update __utmc Google Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. End of browser session __utmz Google Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. 6 months from set/update __utmv Google Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update __utmx Google Used to determine a user's inclusion in an experiment. 18 months __utmxx Google Used to determine the expiry of experiments a user has been included in. 18 months _gaexp Google Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. Depends on the length of the experiment, but typically 90 days. _opt_awcid Google Used for campaigns mapped to Google Ads Customer IDs. 24 hours _opt_awmid Google Used for campaigns mapped to Google Ads Campaign IDs. 24 hours _opt_awgid Google Used for campaigns mapped to Google Ads Ad Group IDs 24 hours _opt_awkid Google Used for campaigns mapped to Google Ads Criterion IDs 24 hours _opt_utmc Google Stores the last utm_campaign query parameter. 24 hours _ga Google Analytics used to distinguish users 2 years _gid Google Analytics used to distinguish users 1 day
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Name Provider Purpose Expiry _ga Google Used to distinguish users. 2 years _gid Google Used to distinguish users. 24 hours _gat Google Used to throttle request rate. If Google Analytics is deployed via Google Tag Manager, this cookie will be named _dc_gtm_. 1 minute AMP_TOKEN Google Contains a token that can be used to retrieve a Client ID from AMP Client ID service. Other possible values indicate opt-out, inflight request or an error retrieving a Client ID from AMP Client ID service. 30 seconds to 1 year _gac_<property-id> Google Contains campaign related information for the user. If you have linked your Google Analytics and Google Ads accounts, Google Ads website conversion tags will read this cookie unless you opt-out. Learn more. 90 days __utma Google Used to distinguish users and sessions. The cookie is created when the javascript library executes and no existing __utma cookies exists. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update __utmt Google Used to throttle request rate. 10 minutes __utmb Google Used to determine new sessions/visits. The cookie is created when the javascript library executes and no existing __utmb cookies exists. The cookie is updated every time data is sent to Google Analytics. 30 mins from set/update __utmc Google Not used in ga.js. Set for interoperability with urchin.js. Historically, this cookie operated in conjunction with the __utmb cookie to determine whether the user was in a new session/visit. End of browser session __utmz Google Stores the traffic source or campaign that explains how the user reached your site. The cookie is created when the javascript library executes and is updated every time data is sent to Google Analytics. 6 months from set/update __utmv Google Used to store visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor level custom variable. This cookie was also used for the deprecated _setVar method. The cookie is updated every time data is sent to Google Analytics. 2 years from set/update __utmx Google Used to determine a user's inclusion in an experiment. 18 months __utmxx Google Used to determine the expiry of experiments a user has been included in. 18 months _gaexp Google Used to determine a user's inclusion in an experiment and the expiry of experiments a user has been included in. Depends on the length of the experiment, but typically 90 days. _opt_awcid Google Used for campaigns mapped to Google Ads Customer IDs. 24 hours _opt_awmid Google Used for campaigns mapped to Google Ads Campaign IDs. 24 hours _opt_awgid Google Used for campaigns mapped to Google Ads Ad Group IDs 24 hours _opt_awkid Google Used for campaigns mapped to Google Ads Criterion IDs 24 hours _opt_utmc Google Stores the last utm_campaign query parameter. 24 hours _ga Google Analytics used to distinguish users 2 years _gid Google Analytics used to distinguish users 1 day
